Customer Acquisition Cost (CAC) Calculator
Calculate customer acquisition cost, LTV:CAC ratio, and payback period. Free CAC calculator for service businesses.
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Track leads, conversions, and client acquisition in Tregovia
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Frequently asked questions
What is Customer Acquisition Cost (CAC)?
CAC = Total marketing and sales spend ÷ Number of new customers acquired. It measures how much it costs to win one new customer.
What is a healthy LTV:CAC ratio?
3:1 or higher is healthy — meaning the customer generates 3× what it cost to acquire them. Below 1:1 means you're spending more to acquire customers than they're worth.
How do I reduce CAC?
Improve conversion rates, invest in referral programs (Tregovia's referrals module), focus on organic channels like SEO and reviews, and increase repeat business through automated follow-ups.
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