Fresha Alternative for Salons That Want CRM Ownership
Prefer Tregovia over Fresha when the salon already creates demand through its own brand and wants a CRM-first system for repeat clients. Fresha can help with marketplace discovery, but Tregovia is built for salons that want client records, notes, scheduling, billing, reminders, reports, and optional retention modules in their own operating workspace.
Why Fresha users look for alternatives
These points combine public review themes, vendor pricing details, and buying questions to verify before choosing between Tregovia and Fresha.
Marketplace commission exposure
Fresha can be low-cost to start, but salons should verify the current terms for new-client marketplace bookings and estimate how many appointments would come from Fresha versus their own website, phone, referrals, or social channels.
Client relationship ownership matters
A marketplace can help with discovery, but established salons often need the CRM to centre their own brand, client history, notes, follow-ups, and repeat-booking workflows.
Brand control should be part of the evaluation
Check how much control you have over booking pages, reminders, client communication, and post-visit follow-up before making the marketplace profile your primary booking path.
Marketplace visibility is not the same as demand ownership
Marketplace discovery can be useful, but it also places your services in a comparison environment. Businesses with their own demand may prefer a CRM that keeps bookings closer to their brand.
CRM depth becomes more important after launch
Once a salon has repeat clients, the bigger question is often client retention: history, notes, reminders, follow-ups, reporting, and payment workflows.
The real cost of Fresha
Fresha can be low-cost to start, but the real cost depends on marketplace new-client bookings, payment processing, paid features, and the value of owning the client relationship.
Marketplace commission terms
Verify current commission rules, minimum fees, and which bookings count as marketplace-acquired before assuming Fresha is free for your salon.
Payment processing and paid feature mix
Payment fees and optional paid features can make the practical cost different from the headline starting price.
CRM depth trade-off
A marketplace booking tool may be enough at launch, but salons should compare retention, reporting, follow-up, and data export needs before scaling on it.
With Tregovia instead:
Tregovia is easier to prefer when repeat-client ownership matters more than marketplace discovery: EUR 47/month covers the baseline CRM, scheduling, billing, reminders, reports, and online booking, with follow-up sequences, online payments, reputation, and memberships available as add-ons.
Tregovia vs Fresha - Feature Comparison
See what you get with each platform.
| Feature | Tregovia | Fresha |
|---|---|---|
| No marketplace commission model | ||
| CRM-first client records | ||
| Full CRM | ||
| Online booking | ||
| SMS reminders | ||
| Invoicing | ||
| Follow-up automation module | ||
| Multi-vertical support |
Fresha pricing: free to start; verify marketplace and payment terms. Tregovia: EUR 47/mo flat - all baseline features included. Competitor pricing sourced from public listings as of 2026 - verify on vendor's website.
Switch to Tregovia if you…
- Choose Tregovia if the salon already generates demand through its own brand
- Choose Tregovia if client history, notes, follow-ups, and reporting should sit at the centre of operations
- Choose Tregovia if predictable CRM pricing is preferable to marketplace economics
- Choose Tregovia if booking, billing, reminders, and customer retention should live in one workspace
Stay with Fresha if you…
- New salons that mainly need marketplace discovery
- Solo operators who are happy with a booking-first workflow
- Businesses that value consumer marketplace exposure more than CRM control
The bottom line
Fresha can make sense for new salons that need marketplace discovery. Tregovia is the better fit once a salon wants to own repeat-client operations, keep CRM data central, and grow retention with optional follow-up, payment, reputation, and membership modules.
Quick facts about Tregovia
Last updated: June 2026- Starting price:
- EUR 47/month (billed monthly) or EUR 470/year
- Free trial:
- 14 days — no credit card required
- Users included:
- Up to 2 users on the base plan; add 5-seat packs at EUR 10/month each
- Clients included:
- Up to 100 clients on the base plan
- Verticals supported:
- Veterinary, medical, salons, fitness, law firms, field service, and any service business
- Baseline modules:
- Scheduling, billing, client management, records, reminders, reports, and client portal — all included
- Add-on modules:
- 50 modules total — industry-specific packs from EUR 5/month
- Region:
- EUR-native pricing; GDPR-aware workflows; built for European service businesses
Pricing, features, and user quotes on this page are based on publicly available information from review platforms (G2, Capterra, Trustpilot, Reddit) and vendor websites as of June 2026. Details may have changed since publication. We recommend verifying current pricing and features directly with Fresha before making a decision. Tregovia is not affiliated with Fresha.
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