Client Retention Rate Calculator
Calculate your client retention rate, churn, and revenue impact. Free retention calculator for service businesses.
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Improve retention with automated follow-ups in Tregovia
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Frequently asked questions
How do I calculate client retention rate?
Retention rate = ((Clients at end − New clients acquired) ÷ Clients at start) × 100. For example: (88 − 15) ÷ 100 = 73% retention rate.
What is a good client retention rate?
85%+ is excellent for service businesses. 75–84% is good. Below 65% indicates a retention problem worth addressing with follow-up sequences and loyalty programs.
How do I improve client retention?
Send post-appointment follow-ups, automate rebooking reminders, collect and act on feedback, offer loyalty rewards, and make rebooking frictionless. Tregovia automates all of these.
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