Lead Conversion Rate Calculator
Calculate your lead-to-client conversion rate, revenue gap to target, and pipeline value. Free conversion rate calculator for service businesses.
Results
🔴 Well below target — review lead quality, response time, and pitch
⚠️ Conversion rates vary by industry, lead source, and sales process. Use as a planning benchmark, not a guarantee.
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Frequently asked questions
How do I calculate lead conversion rate?
Conversion rate = (Converted leads ÷ Total leads) × 100. For example: 42 clients from 250 leads = 16.8% conversion rate.
What is a good lead conversion rate for service businesses?
Service businesses typically convert 10–30% of leads. Referral leads convert at 30–50%, cold outreach at 1–5%. Focus on improving lead quality alongside conversion tactics.
How can I improve my lead conversion rate?
Respond within 5 minutes (leads go cold fast), personalise your follow-up, use social proof (reviews, case studies), and automate nurture sequences. Tregovia's pipeline and sequences modules help with all of these.
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