Shepherd's Per-Vet Pricing and Frequent Outages Make Growing Unreliable
Shepherd charges $99–$299/mo per veterinarian, making multi-vet clinics expensive. Six+ outages in February 2026 alone reveal infrastructure instability. Pharmacy integrations are missing, inventory allows negative stock, and hidden SMS/AI fees drain margins further.
Why Shepherd users look for alternatives
These points combine public review themes, vendor pricing details, and buying questions to verify before choosing between Tregovia and Shepherd.
Per-vet pricing scales steeply—$99 to $299/mo per DVM
Solo vet = $99/mo. 3-vet clinic = $297+/mo. 4+ vets = custom pricing (likely $400+/mo). Growth is expensive.
6+ major outages in Feb 2026 alone—system unreliability
Shepherd experienced multiple multi-hour outages in a single month. Scheduled updates regularly break functionality. Unreliable for critical veterinary operations.
Prescription entry requires tab-hopping, breaks on phones
Entering prescriptions forces navigation across multiple tabs. Mobile clients see broken formatting. Inefficient for staff.
No pharmacy integrations—can't connect third-party pharmacies
You can't integrate online pharmacies. Clients must go to separate sites. Reduces convenience and revenue opportunity.
Hidden SMS and AI fees, data migration fee waived then charged on exit
SMS and AI features cost extra. Migration fees are waived to lock you in but charged if you leave. Vendor lock-in.
The real cost of Shepherd
Shepherd's true cost: $99–$299/mo per vet + SMS/AI add-ons ($50–$100/mo) + hidden migration fees. A 3-vet clinic pays $350–$500/mo with outage costs and lost productivity.
Per-vet pricing punishes hiring
$99–$299/mo per veterinarian. Each new hire = instant recurring cost.
System outages cost revenue
6+ outages in Feb 2026. Unreliable infrastructure loses bookings and upsets clients.
Hidden migration fees on exit
Data migration fee waived on signup to lock you in, then charged if you leave.
With Tregovia instead:
Tregovia's flat EUR 47/mo covers all vets, AI, SMS, and includes reliable infrastructure. A 3-vet clinic switching from Shepherd ($350+/mo) to Tregovia saves EUR 250+ monthly with reliable infrastructure.
Tregovia vs Shepherd - Feature Comparison
See what you get with each platform.
| Feature | Tregovia | Shepherd |
|---|---|---|
| Flat per-practice pricing | ||
| EUR pricing & EU VAT | ||
| SOAP veterinary records | ||
| Online booking | ||
| AI-capable modules | ||
| Client portal | ||
| White label | ||
| Follow-up automation | ||
| Reputation management | ||
| 14-day free trial |
Shepherd pricing: from $99/mo (solo vet). Tregovia: EUR 47/mo flat - all baseline features included. Competitor pricing sourced from public listings as of 2026 - verify on vendor's website.
Switch to Tregovia if you…
- 3+ vet practices where per-vet pricing becomes uncompetitive
- Clinics needing pharmacy integrations and true automation
- Practices hit by outages affecting revenue
- Clinics tired of hidden SMS and AI fees
Stay with Shepherd if you…
- Solo DVMs (where $99/mo is acceptable)
- Practices in US/English-speaking markets with no EU plans
The bottom line
Shepherd's per-vet pricing, frequent outages, and hidden fees make it unreliable and expensive for growing clinics. Switch if you need flat pricing, stability, and transparent all-in costs.
Quick facts about Platform
Last updated: June 2026- Starting price:
- EUR 47/month (billed monthly) or EUR 470/year
- Free trial:
- 14 days - no credit card required
- Pricing model:
- One base CRM subscription with optional module add-ons
- Verticals supported:
- Veterinary, medical, salons, fitness, law firms, field service, and any service business
- Baseline modules:
- Scheduling, billing, client management, records, reminders, reports, and client portal - all included
- Add-on modules:
- 50 modules total - industry-specific packs from EUR 5/month
- Region:
- EUR-native pricing; GDPR-aware workflows; built for European service businesses
Pricing, features, and user quotes on this page are based on publicly available information from review platforms (G2, Capterra, Trustpilot, Reddit) and vendor websites as of June 2026. Details may have changed since publication. I recommend verifying current pricing and features directly with Shepherd before making a decision. Tregovia is not affiliated with Shepherd.
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