What is a sales pipeline for a service business?
A sales pipeline is a structured view of open opportunities from first enquiry to won, lost, scheduled, delivered, or paid. For service businesses, it helps teams see what needs follow-up, which quotes are stuck, and how much future work may close.
What deal stages should a service business use?
Use simple event-based stages such as new enquiry, qualified, quoted, won, scheduled or delivered, paid, and lost. Stages should reflect something that actually happened, not vague feelings such as warm or interested.
Is Kanban better than a list for pipeline work?
Kanban is useful for daily work because teams can see deals by stage and move them as events happen. Lists are useful for sorting, filtering, exports, and detailed review. Most teams benefit from a board for action and list-style analytics for inspection.
How should stale deals be handled?
A stale deal is an open opportunity with no meaningful recent activity. Review stale deals weekly, send a specific re-engagement message, set a next step where possible, and mark dead deals lost with a reason so the forecast stays honest.
How does pipeline forecasting work?
Pipeline forecasting uses open deal value, probability, expected close date, and stage to estimate likely future revenue. A weighted forecast multiplies deal value by probability, but the forecast only stays useful if the team keeps deal data current.
How often should a small team review the pipeline?
Review active deals at least weekly. Check deals with no next step, no recent activity, missing close dates, stale probability, large values, and anything expected to close soon. The review should produce actions, not only a report.